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A business case is a written proposal that contains justification and evidence for a new initiative, the development of an existing program or service, or securing support for an ongoing program or service, that clearly outlines for the readers (i.e. key stakeholders) the value that the initiative will deliver.
All organizations have time and budget constraints, and competing priorities. A well-written business case can help increase the likelihood that your proposal is viewed as a priority by explicitly communicating to the leaders and potential sponsors in your organization how your proposed initiative will help the organization achieve its objectives (i.e. alignment with the organization’s mandate and strategic direction).
Whether you are a heart failure (HF) spoke, hub, or node, the target audience for your business case is anyone you feel can support or engage in a local integrated HF care initiative. This can include clinical and administrative leadership such as hospital CEOs, Medical Directors, FHT or CHC Executive Directors, your Local Ontario Health Team leads, HF clinic leads, as well as any peers and colleagues you think should become involved. This is not a comprehensive list, and can include anyone depending upon your local environment and starting point.
Recognizing that approaches may differ depending on the level of HF care you represent, the following templates, with some pre-populated suggestions are included: